AI and the Future of Audio. Episode 3 - Meet NAT, the AI-generated presenter offering soft news to Mexican audiences
Mexican news organisation 'Grupo F\xf3rmula' has created an AI news anchor to attract younger audiences. Host Gretel Kahn spoke with Oswaldo Aguilar Castro, Director of Technology and AI Infrastructure. An AI news presenter named NAT is one of several synthetic news anchors created by Mexican broadcasting group Grupo F\xf3rmula to attract younger audiences. Host Gretel Kahn spoke with Oswaldo Aguilar Castro, Director of Technology and AI Infrastructure at Grupo F\xf3rmula, on how they trained NAT, feedback from audiences and whether she poses a challenge to human news anchors.\n\nRead a transcript here: https://reutersinstitute.politics.ox.ac.uk/news/meet-nat-ai-generated-presenter-offering-soft-news-mexican-audiences