How to Build a Luxury brand with no advertising?
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How to build your luxury brand without spending your dollars on the mass media?
\\nListen to various case studies and examples given in the podcast.
\\nExamples of Kiehl's, Zara, etc.
\\nIn one of her interviews, Sara Blakely, founder of Spanx brand said, \\u201cThe power of women discovering the brand from other women was actually a better strategy. The aunt telling her niece; one woman to a college friend. There\\u2019s something about saying, \\u2018look, feel my back, no lines,\\u2019 that\\u2019s powerful.\\u201d
\\nLearnings:
\\nLook out for opportunities in all the problems, Word of Mouth strategy created Spanx has multi-million dollar business.
\\nTo learn more follow www.retailritesh.com
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