Why Its Time for Retailers to Measure Brand Intimacy
b'During the heart of the pandemic, consumers reported a 23% increase in the number of brands they felt an emotional connection with. While some of this was likely indicative of the circumstances surrounding COVID-19 lockdowns, Mario Natarelli believes that the measures retailers took to nurture relationships with consumers during this critical time will set a new standard in brand intimacy moving forward. \\n \\nThis week, host Alicia Esposito sits down with Mario Natarelli, Managing Partner at MBLM, to discuss the firm\\u2019s Brand Intimacy COVID Study.'