Why DTC Needs a Collective
b"As Co-founder and CEO of retail technology company Bluecore, Fayez Mohamood has had his fair share of conversations with brand executives, especially those in the direct-to-consumer (DTC) space. While many think of companies like Warby Parker and Dollar Shave Club, which have successfully disrupted their categories, we're seeing household names like PepsiCo and Clorox launch their own branded experiences to get closer to their customers. As more companies try to capitalize on the DTC movement, there are some new trends, best practices and implications they must consider, especially in the current climate. That is why Mohamood founded the DTC Collective, an industry think tank for and by digital retail executives."