The Influencer Marketing Tipping Point
b'In the new world of brand marketing, authenticity trumps all. You could say that influencers helped shape this new reality. In the post-COVID era, influencer marketing has reached a tipping point that is redefining marketing and advertising as we know it. \\n \\nDuring this episode of Retail Remix, Lindsay Jerutis, General Manager of ShopStyle Collective, shares how the company is helping retailers identify, engage and nurture influencer partnerships that activate a \\u201cripple effect\\u201d that drives tangible business results.'