Mastering the Growing Ecommerce Universe
b'As the ecommerce universe expands, brands and retailers have more opportunities to reach and sell to consumers. Although digital channels can help companies realize a lot of value, they also can create a lot of complexity, especially because all of these different channels have different data requirements and content best practices. \\n \\nGreg Ives and Bradley Hearn of ChannelAdvisor have seen this complexity first-hand and have guided B2C companies as they strive to bridge their owned ecommerce sites, marketplaces, social platforms and more.'