Is Payment Experience Retails Big Untapped Opportunity?

Published: Feb. 8, 2021, 10 a.m.

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Millennial and Gen Z consumers are extremely cognizant of their financial health. They\\u2019re more likely to use their debit accounts and are more wary of racking up credit card debt. It\\u2019s no surprise, then, that the \\u201cbuy now, pay later\\u201d space is booming. \\xa0
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Afterpay is one of the companies driving this new payment revolution, giving consumers the power to pay for purchases over four installments, interest-free. With more than 11 million active customers globally and 63,000 retail customers, the company is venturing into brick-and-mortar stores. \\xa0

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We sit down with Alex Fisher, who is the VP of Retail at Afterpay, to discuss the company\\u2019s staggering growth in 2020 and how she is helping expand retail partnerships across all channels. \\xa0
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Listen in to learn:\\xa0

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  • The emotional and psychological factors driving the \\u201cbuy now, pay later\\u201d industry; \\xa0
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  • Why and how Afterpay is expanding into stores; and\\xa0
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  • The value drivers of extending \\u201cbuy now, pay later\\u201d capabilities across all channels.\\xa0
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