How Who Gives a Crap Makes an Impact
b'Who is the values-driven consumer? According to Danny Alexander, Co-founder of Who Gives a Crap, it\\u2019s everyone! \\n \\nHe believes more consumers want to do good. Most of all, they want to do business with brands that are making a positive impact. It\\u2019s just their level of commitment and savvy that varies. That\\u2019s why Who Gives a Crap is working to make it easier than ever for consumers to make a change. During this week\\u2019s Retail Remix, Danny digs into the brand\\u2019s success and what trends are driving the future of this exciting space.'