How Who Gives a Crap Makes an Impact
Who is the values-driven consumer? According to Danny Alexander, Co-founder of Who Gives a Crap, it\u2019s everyone! \n \nHe believes more consumers want to do good. Most of all, they want to do business with brands that are making a positive impact. It\u2019s just their level of commitment and savvy that varies. That\u2019s why Who Gives a Crap is working to make it easier than ever for consumers to make a change. During this week\u2019s Retail Remix, Danny digs into the brand\u2019s success and what trends are driving the future of this exciting space.