Fulfillment: Retail's New 'Big E' Opportunity
b'Of all the different trends and tech in the industry, 56% of retailers say they expect supply chain to be the area they transform the most over the coming years.\\n \\nWhy? Because as consumers expect instant and convenient access to products, fulfillment is becoming a key point of differentiation. EY\\u2019s Americas Consumer Retail Leader Jeff Orschell, calls this a \\u201cbig E\\u201d experience opportunity.'