E-commerce's Big Discovery Problem

Published: July 6, 2020, 9 a.m.

b'Sure, the Internet has given us undeniable power, connecting us to millions of sources of information, inspiration and commerce. But when we take a closer look at most e-Commerce experiences, Andrew Blachman, who is the President of Tophatter, believes there\'s plenty of room for improvement. Specifically, he believes that many brand and retailer sites lack the capabilities that add surprise and delight to shopping, and encourage the "thrill of the hunt." That\'s where Tophatter comes in.'