Digitizing the Marketplace Model
b'the founder of sport lifestyle brand Ball and Buck, Mark Bollman has learned a lot about growing and scaling a brand. He also learned quite a bit about what it takes to craft a differentiated in-store experience. \\n\\nAfter seeing the power of creating community hubs for passionate, likeminded individuals to gather, Mark started American Field (AF), a business that helps build brand partnerships and bring them to life through local discovery marketplaces. During this episode of Retail Remix, Mark shares his journey from brand founder to community builder, and how COVID has shaped his work.'