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The modern shopping experience is about creating immersive, personalized experiences for shoppers. What better way to make your customers feel seen and appreciated than by tailoring ads and promotions to them? By leveraging data-driven advertising strategies like targeted campaigns and segmenting audiences, brands can create more effective campaigns that point toward what customers need and what they don\'t even know they need yet!\\xa0
During this episode of Retail Remix, host Alicia Esposito chats with Elisabeth Rommel, General Manager of Global Advertising Growth at eBay. The pair chat about Elisabeth\\u2019s unique history in the industry, lessons learned, best practices and insights to help you navigate the ever-evolving advertising world. Check out this episode to get insights on:\\xa0
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