COVID-19 Update: How Retailers Are Responding To New Realities
b'News and updates surrounding the novel coronavirus are emerging daily, if not hourly. Retailers are scrambling to adapt and respond, whether it be in the form of new hours, alternative fulfillment offerings, enhanced safety policies or furloughs. Other brands, especially those in apparel, cosmetics and other non-essential categories, are attempting to pivot their marketing and engagement strategies to digital, as more consumers spend their days browsing online.'