Are Brands Prepared For Counterfeit Crisis?
b'The future of e-Commerce has become a hot topic in the industry, especially has brick-and-mortar operators continue to navigate constant volatility. Digital channels enable brands and retailers to keep their businesses running, but they also present new threats. Research from Red Points has found that while 58% of companies saw a surge in e-Commerce revenue once COVID-19 was declared a national emergency, 39% also saw an uptick in counterfeiting.'