What's the Hype about being a new-age brand? - Retail Ramble from Essential Retail - Episode 78
Essential Retail sits down with fashion brand Hype which has generated a huge social media and celebrity following thanks to its stand-out prints. Co-founders, Liam Green and Bav Samani, chat with Essential Retail's editor, Caroline Baldwin, about what it means to be a brand today competing for attention from digitally-savvy, fickle consumers. Got something you want to tell us about the Podcast? Want to join us? You can get in touch on Twitter via twitter.com/essretail, or directly with Caroline at twitter.com/cl_baldwin