The evolution of loyalty - Retail Ramble from Essential Retail - Episode 118
Essential Retail discusses modern-day consumer loyalty with Paul Bosher, global head of consumer planning and insights at Walgreens Boots Alliance, and David Buckingham, CEO at Ecrebo. The three discuss how loyalty has changed over the years and what retailers need to do to keep customers coming back again and again. Got something you want to tell us about the Podcast? Want to join us? You can get in touch on Twitter via twitter.com/essretail, or directly with Caroline at twitter.com/cl_baldwin