Selling direct into shoppers’ living rooms - Retail Ramble from Essential Retail - Episode 142
Essential Retail chats to the Direct Selling Association to discuss the organisation’s challenge of modernising direct-to-consumer channels made famous by Avon ladies and Tupperware parties. Director general, Susannah Schofield, describes how in a world where retailers are desperate to create memorable customer experiences, direct selling provides brands the perfect opportunity to get close to their consumers. Got something you want to tell us about the Podcast? Want to join us? You can get in touch on Twitter via twitter.com/essretail, or directly with Caroline at twitter.com/cl_baldwin