Scientific retailing - Retail Ramble From Essential Retail - Episode 35
Essential Retail sits down with Michael Ross, co-founder and chief scientist at Dynamic Action, and Simon Blosse, a director in Accenture’s retail practice, to learn how retailers can be more scientific with their data and make informed business decisions. Former co-founder and CEO of figleaves.com and non-executive director of Sainsbury’s Bank, Ross, describes how retailers can become more intelligent by harnessing data points from across the business. In this edition of the Retail Ramble podcast, we cover decision analytics, the rise of the chief data officer and how retailers need to think of data as a new horizontal function in the business – like HR, marketing or IT. Got something you want to tell us about the Podcast? Want to join us? You can get in touch on Twitter via twitter.com/essretail, or directly with Caroline at twitter.com/cl_baldwin