Dunhill on content & localisation - Retail Ramble From Essential Retail - Episode 39
In this episode of the Retail Ramble, we sit down with luxury retailer, Dunhill, and content creation company, Quill, to learn about the importance of online content. We hear how product descriptions are crucial for operational efficiency and how localising your eCommerce site abroad can be tricky if the content isn’t thoroughly translated. Got something you want to tell us about the Podcast? Want to join us? You can get in touch on Twitter via twitter.com/essretail, or directly with Caroline at twitter.com/cl_baldwin