Brand Alley on using AI for marketing - Retail Ramble from Essential Retail - Episode 52
Essential Retail chats to Alexandra Simion, head of marketing at Brand Alley, to learn how the flash fashion sale e-tailer is using artificial intelligence to personalise its email marketing campaigns. After partnering with Emarsys its click through email open rates have significantly increased because the retailer is able to better segment its customers and provide them with the brands they are interested in. Got something you want to tell us about the Podcast? Want to join us? You can get in touch on Twitter via twitter.com/essretail, or directly with Caroline at twitter.com/cl_baldwin