A new wave of loyalty - Retail Ramble From Essential Retail - Episode 16
Essential Retail’s deputy editor, Caroline Baldwin, chats with Catherine Shuttleworth, CEO and co-founder of Savvy, to discuss the new wave in retail loyalty. Are points-based schemes like Tesco and Boots still relevant today, in a world of Waitrose Pick-You-Own-Offers? Or are the latest loyalty schemes like Marks & Spencer’s Sparks card and Virgin’s mobile app, Virgin Red, just too complicated for busy shoppers? Got something you want to tell us about the Podcast? Want to join us? You can get in touch on Twitter via twitter.com/essretail, or directly with Ben via twitter.com/bsillitoe or Caroline on twitter.com/cl_baldwin