What if a Chain Store Buyer Asks for Exclusivity?
People always ask me if a buyer will ask for exclusivity if they start selling to retailers.
The concern people have is whether or not a buyer will force them to sell to that particular retailer only. If you have this concern, have no fear!
In this training video, I explain how to handle a chain store buyer’s request for exclusivity. This question comes up all of the time in my workshops and classes!