Increase your chances of selling to retail
You have a product that you think would be perfect for chain stores, but you want to know how to increase your chances of getting a purchase order. Well, you are not alone! Everyone with a great product is looking for that thing that will tip a buyer’s decision to purchase your product over someone else’s. And although there are obviously a variety of things you can do to get a buyer interested in your product, I will mention one thing that I always focus on when trying to intrigue a buyer to hand me a purchase order.
Here’s what I focus on…
I focus on why my product will make that retailer money. You can hand me any product and I will not do anything with that product until I come up with a story for that buyer that is so compelling that the buyer will have no choice as to buy my product from me. And it’s all about making them money. Let me explain…