#99 Levi Strauss & Co.s Chip Bergh: Reviving a brand that stands for something
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Levi\\u2019s experienced almost a decade of sales stagnation and nearly lost a generation of young consumers, but new leadership and a clear strategy helped the brand reclaim lost ground and reemerge as a cultural touchstone. On this episode, we talk with Levi Strauss & Co. President and CEO Chip Bergh, who was recently recognized as \\u201cThe Visionary\\u201d by NRF.
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