#66 Millennial parents shop differently than other parents
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In the Spring 2018 Consumer View report, NRF takes a look at how millennial parents, now ages 24-37, are shopping differently than previous generations of moms and dads. NRF\\u2019s Head of Consumer Research Katherine Cullen presents the findings to two parents \\u2014 one a millennial and the other a Gen X-er \\u2014 to get real-world examples that reveal shifting consumer behavior trends. Listen to learn more about how generational differences are shaping today\\u2019s retail.
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Learn more at www.nrf.com.
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