318. Untuckit founder Chris Riccobono on persevering through challenges
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Untuckit was born when Chris Riccobono couldn\\u2019t find a shirt that looked good when he wore it untucked. Riccobono founded the American casual men\\u2019s apparel company in 2010; today the brand is about to sell its 12 millionth shirt. Now Riccobono has launched a new venture: Greatness Wins was created as a response to Riccobono\\u2019s dissatisfaction with athletic and performance wear. Chris joins us to talk about his entrepreneurial background, the growth strategies for his two brands, the importance of stores and his advice for young entrepreneurs and retailers.
Learn more at retailgetsreal.com.
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