313. The back-to-school shopping habits of Gen Z and the parents of Gen Alpha
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Back-to-school spending is expected to reach an unparalleled $41.5 billion, up from $36.9 billion last year; back-to-college spending is expected to hit $94 billion, about $20 billion more than last year\\u2019s record. On today\\u2019s show, Rachel Bonsignore, vice president of GfK Consumer Life, talks about what\\u2019s driving back-to-class shopping this season, how Generation Alpha\\u2019s Millennial parents are being influenced, and what\\u2019s motivating consumer behavior among the generations. Dig into the data at nrf.com/backtoschool.
Learn more at retailgetsreal.com.
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