299. Redefining Claires for a new generation
How does a 62-year-old jewelry and accessories company keep up with changing tastes and trends? On this episode of Retail Gets Real, we sit down with Claire\u2019s CMO Kristin Patrick to talk about the global brand that has pierced millions, how Patrick has redefined the brand for a new generation and how it is reaching \u201cGen Z-Alpha\u201d in the metaverse.
Learn more at retailgetsreal.com.