295. Future-proofing retail with trend forecaster Andrea Bell
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Recorded from NRF 2023: Retail\'s Big Show in New York City: Andrea Bell, vice president of Consumer Insights at WGSN, dives into the latest consumer research on what the future of retail looks like, trends that retailers need to be aware of and how to plan for the unknown. From the rise of the \\u201cpolycrisis\\u201d era to synthetic creativity, retailers are looking for ways to future-proof their businesses and navigate global risks.\\xa0
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