#21 How Lane Bryant contributes to a national conversation
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Lane Bryant is the most recognized name in plus-size clothing. As chief marketing officer, it is Brian Beitler\\u2019s job to tell the story of the brand and what it stands for. On this episode, Beitler shares how not being part of the customer base helps him listen and try harder to understand the customer. His philosophy: \\u201cDiscuss in the office, decide in the store.\\u201d Learn more about how the company reinvented its brand image to appeal to modern customers and how it strives to reshape the current conversation on body equality.
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