#167 Inside innovation at LEGO
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How do you make shopping for LEGOs as fun as building them? That\\u2019s the question \\u2014 and the ambition \\u2014 behind Martin Urrutia\\u2019s work as the Head of Global Retail Innovation at LEGO. With more than 25 years of retail experience, his job is to push innovative retail practices that will keep the company at the forefront of customer expectations.
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Learn more at retailgetsreal.com.
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