#158 How data drives decisions at TechStyle

Published: Feb. 24, 2020, 11 a.m.

b'

TechStyle has built one of the most data-driven, deeply consumer-obsessed advertising groups by effectively building an internal agency that advertises across its portfolio of brands. They also have a unique membership model that rewards customers with better pricing and promotions, and in return, these members help TechStyle acquire more customer data. To learn more about the company\\u2019s unique model and where it\\u2019s headed in the future, we talk to Laura Joukovski, President of Global Fashion Brands for TechStyle.

\\xa0

Learn more at retailgetsreal.com.

'