#143 How Hawthorne sells mens personal care to a clueless consumer
b'
Men\'s grooming brand Hawthorne is spicing up the men\'s personal care market, using technology to provide a personalized experience and catering to men who don\\u2019t know much about grooming products. CEO and co-founder Brian Jeong shares the origins of Hawthorne, as well as why accessibility in the personal care space involves more than just lowering the price point. Learn more at retailgetsreal.com.
'