#14 How and why NRF forecasts the economic future
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Jack Kleinhenz is a self-proclaimed \\u201cwatchdog\\u201d as he collects, models and provides perspective for economic data collected on a daily basis. As the chief economist for the world\\u2019s largest retail trade organization, NRF\\u2019s Kleinhenz has over 35 years of experience and knows that numbers are not always perfect \\u2014 without perspective, the data is useless. \\u201cI\\u2019m a storyteller,\\u201d he says about his profession. On this week\\u2019s episode, listen to the conversation as Kleinhenz describes the art and science of economic forecasting, and shares his views on why the perception of present retail transformation is far from the reality.
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