#120 Sephoras winning customer experience formula

Published: May 27, 2019, 10 a.m.

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\\u201cStores are a powerful way to bring experiences to life for people,\\u201d says Sephora EVP of Omni Retail Mary Beth Laughton. In this episode, Laughton describes how to look at the customer journey holistically and create a seamless shopping experience \\u2014 whether in-store or online \\u2014 through the expertise of beauty advisors, tech that solves a pain point and no-hitch transactions.

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