#105 Investing in creativity: Perfumer Jo Malones fighting second chance
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Jo Malone is an English \\u201cscent maverick\\u201d responsible for creating some of the world\\u2019s most loved fragrances. A Dreamer on the NRF Foundation\'s The List of People Shaping Retail\'s Future, she discusses her Jo Loves brand and how she is changing the way the world wears fragrance \\u2014 for a second time.
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