#104 Birchbox CEO on the evolution of the disruptive beauty brand
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Beauty was a $500 billion industry that hadn\\u2019t been disrupted since the market shifted from department stores to specialty stores \\u2014 until Birchbox came on the scene in 2010. Now the subscription box pioneer is partnering with Walgreens to bring its highly personalized experience into physical stores, meeting customers at the intersection of efficacy and delight. To learn more about the partnership and the evolution of this disruptive beauty brand, we chat with Birchbox co-founder and CEO Katia Beauchamp. Recorded at NRF 2019: Retail\\u2019s Big Show.
Learn more at retailgetsreal.com.