Ep. 118 | Create For an Audience of One with Srinivas Rao

Published: Jan. 13, 2019, 5 p.m.

Srini Rao is the host of the Unmistakable Creative podcast where he\u2019s interviewed 600+ creatives, entrepreneurs, thought leaders and people from all walks of life as well as the author of the Wall Street Journal bestseller The Art of Being Unmistakable, and An Audience of One: Reclaiming Creativity for Its Own Sake.

I\u2019ve followed his work for years, and love how committed he is to his craft as an interviewer, writer and all around creative. It was a pleasure to have him on the show about his life's journey, feeling like he never fit in and how he built a creative media platform from scratch.

In this episode, you\u2019ll discover:

  • The duality of defining our success
  • Measuring your success for fulfillment
  • Why finding clarity means getting uncomfortable
  • How to know you\u2019re on the wrong trajectory
  • What to do when you find what lights you up
  • Why you need to have more patience in your pursuit
  • How to find your passion by trying everything once
  • Why passion follows engagement in our lives
  • How to escape the matrix of society\u2019s checkboxes
  • The power of presence and flow in life and business
  • Why presence increases performance at least 5X
  • Why questioning social programming is crucial\xa0
  • Leaning into your crisis and pain for massive growth
  • Why the myth of being discovered will kill your dreams

...and so much more in a conversation designed to shift you with clarity, purpose and perspective.

\u201cClarity comes from action, it\u2019s a process of removing layers, labels and masks.\u201d\xa0

\u201cTo get clarity, you have to be willing to get uncomfortable and deal with your baggage.\u201d

\u201cPassion comes from engagement.\u201d

\u201cEverything you accept as a truth is nothing more than a collective agreement.\u201d

"Everybody is creative."

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The 1% Rule was designed to answer three core questions:

Why do some people seem to achieve massive success in everything they do, while others can\u2019t even get out of their own way?

What separates those who get excited and inspired for a season, a quarter, a month or a week \u2014 and those who are consistently on fire?

What are the core principles, mindsets, habits, and rituals of those who execute ruthlessly, and those who sit on the sidelines pondering?

\u2026through exploring these answers over the last decade the core principles, strategies and proven framework of The 1% Rule were born and are now yours today.

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