I think most of us are familiar with the term “The Lizard Brain” or “The Reptile Brain” tossed about in marketing circles and some psychology circles as well. This is from the triune brain theory proposed by physician and neuroscientist Paul D. MacLean in the 1960’s. MacLean claimed the Reptilian Complex was responsible for instinctual behaviors. This … Continue reading Daniel Noble: Reptile Cognition
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