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ASKET boldly states that the world doesn't need another fashion brand. Their definition of progress is reduced wardrobes and people spending more on items that last for longer.

They adopt the same approach to their tech stack, investing in the best fit and quality systems to help them deliver the business vision.

In this episode we caught up with ASKET's Head of Data & Technology, Vidar Trojenborg, and Jonathan Selander, cofounder at their devleopmen t partner Made People.

We discussed:

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• Why headless was the right approach
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• Systems landscape overview and reasoning
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• Selecting a suitable front-end and CMS
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• Introducing a PIM
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• Approaches to data management: data warehouse, CDP, BI\\n
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