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SMS marketing has seen strong growth in the past few years, as marketers look for differentiation given how crowded email inboxes are. At the same time, shoppers are looking for simple ways to pay online to speed up checkouts and make life easier when shopping on mobile devices. For this episode, we sat down with Osa Gaius, Founder and CEO at innovative SMS payment specialist Parrot.

Parrot is an end-to-end payment solution that leverages SMS to drive easy checkout and a higher frequency of recurring purchases. Listen to Osa explain Parrot\\u2019s SMS solution, how it benefits ecommerce teams, how it integrates with their existing tech stack and the commercial model and impact.