Podcasts Business Remarkable Results Radio Podcast Marketing Power Panel: Grow Your Revenue by $1 Million [THA 337]

Marketing Power Panel: Grow Your Revenue by $1 Million [THA 337]

Published: July 20, 2023, 5:15 a.m.

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\\n\\nIs it possible to grow your shop\'s revenue by $1 million? Together, our panel of marketing gurus discuss the importance of marketing for automotive repair shops and provide insights on effective marketing strategies. The panel emphasizes the need to understand the shop\'s current situation and goals before developing a marketing strategy. They also discuss financial aspects, setting goals for growth, seeking advice from successful shop owners, and creating memorable customer experiences. They stress the importance of strategic and proactive marketing and financial planning to drive business growth in the auto repair industry. Remember, marketing takes time and should be trusted as a process. Always be marketing, and don\'t stop when business is busy.\\n

Carrie-Lynn Rodenberg, Turnkey Marketing. Carrie\'s previous episodes HERE

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Kim and Brian Walker,\\xa0Shop Marketing Pros,\\xa0Auto Repair Marketing Podcast. Kim and Brian\'s previous episodes HERE

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Tony Mercury, VP of Revenue, Autoshop Solutions. Tony\'s previous episodes HERE

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Show Notes:

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  • The importance of setting goals (00:03:21) The importance of setting specific, measurable, achievable, results-oriented, and timely goals for marketing strategies.
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  • Cohesive marketing approach (00:04:17) The importance of having a web of marketing tactics that work together and support each other, rather than relying on a single tactic.
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  • Support systems in marketing (00:06:16) The need for a shop to have strong support systems in place, such as skilled service advisors and technicians, in order to effectively handle the increased business generated by marketing efforts.
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  • The importance of patience in marketing and sales (00:07:16)\\xa0Discussion on the need for patience in marketing and sales, and the importance of having processes in place for effective hand-off from marketing to sales.
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  • Improving reputation and community involvement (00:08:34)\\xa0Exploration of strategies to improve reputation, including addressing internal issues, responding to negative reviews, and getting involved in the community.
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  • Coaching and marketing for top tier shops (00:10:59)\\xa0Discussion on the role of coaches for top tier shops, the need for marketing to support growth, and the benefits of attending trade shows and industry events.
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  • The importance of retained earnings (00:15:38)\\xa0Discussion on the financial aspects of running a business, including taxes, debt service, and retained earnings.
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  • Setting ambitious growth goals (00:16:18) Encouragement to aim for higher revenue targets and invest more in marketing to achieve growth beyond $1 million.
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  • Importance of marketing strategy (00:17:06)...'