Podcasts Business Remarkable Results Radio Podcast How Can Data Improve Customer Relationships and Sales? [860]

How Can Data Improve Customer Relationships and Sales? [860]

Published: June 23, 2023, 5:15 a.m.

b'

\\n
\\n
\\n
\\n\\nAre you looking for ways to improve your customer relationships and drive business success? Bill Nalu and Stan Stokes discuss the importance of using data and information to enhance customer relationships and sales. They share their experiences with auditing phone calls and using personality assessments to identify areas for improvement. Tune in to learn practical advice for using data and information to improve your customer relationships and drive business success.\\n\\n
\\n
\\n
\\n
\\n

Bill Nalu,\\xa0Interstate Auto Care, Madison Heights, MI. Listen to Bill\\u2019s previous episodes\\xa0HERE.

\\n

Stan Stokes, Founder & CEO of\\xa0Iron Fist Marketing Consultants

\\n

Show Notes

\\n\\n
\\n
\\n
    \\n \\t
  • Watch Full Video Episode
    • \\n \\t
  • The New Frontier of Call Conversion Rates \\u2013 Stan Sokes [RR 734]
    • \\n \\t
  • Using AI to Analyze Phone Calls (00:03:06)\\xa0Bill Nalu talks about how he met Stan Stokes and how they worked together to analyze phone calls using AI to improve customer relationships and sales.
    • \\n \\t
  • Understanding Guest Experience and the Role of Consultants (00:05:49) Bill Nalu discusses the importance of understanding the guest experience and the role of consultants in helping businesses improve their marketing and customer service strategies.
    • \\n \\t
  • Operationalizing the Data (00:08:25) Bill Nalu explains how Iron Fist Marketing Consultants helped him audit phone calls and measure compliance.
    • \\n \\t
  • Personality Assessments (00:12:10)\\xa0Bill Nalu and Stan Stokes discuss the importance of using inherent trait assessments to determine if a person is the right fit for a position. They explain how these assessments can help align team members with their strengths and weaknesses.
    • \\n \\t
  • The Importance of Understanding the Guest Experience (00:19:46)\\xa0Bill Nalu discusses the importance of understanding the guest experience and the role of consultants in helping businesses improve their marketing and customer service strategies.
    • \\n \\t
  • Teaching AI to Learn Customer Scripts (00:23:25)\\xa0Bill Nalu and Stan Stokes discuss the challenges of teaching AI to learn customer scripts and the role of consultants in interpreting data for businesses.
    • \\n \\t
  • Guest Experience Training (00:25:36)\\xa0Discussion on how Iron Fist Marketing Consultants customize training for service advisors based on data points and how they measure improvement.
    • \\n \\t
  • Leveraging Data (00:32:31)\\xa0Importance of leveraging data to identify problems and improve customer experience, including measuring appointment show rates and clarifying directions.
    • \\n \\t
  • Client Experience Officer (00:30:44)\\xa0Discussion on the role of a CXO (Client Experience Officer) in improving customer relationships and how small businesses can implement this position.
    • \\n \\t
  • Auditing the Guest Experience (00:37:18)\\xa0The importance of auditing the guest experience and measuring it against industry standards to improve customer relationships.
    • \\n \\t
  • The Future of Customer Service (00:36:17)\\xa0The danger of losing human interaction in customer service and the potential for automation in the...'