Podcasts Business Remarkable Results Radio Podcast Build Your Labor Rate From the Ground Up: Part 2 [THA 346]

Build Your Labor Rate From the Ground Up: Part 2 [THA 346]

Published: Sept. 21, 2023, 5:15 a.m.

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\\n\\nPart 2 of our labor rate discussion in the automotive aftermarket industry. Our panel emphasizes the importance of setting labor rates based on the shop\'s own expenses and profitability, rather than comparing them to competitors. They also stress the need for regular labor rate increases and educating staff about the financial aspects of running a shop. They address fear and mindset issues that can affect labor rates and overall success. The episode provides valuable insights and advice for shop owners in effectively setting and managing their labor rates.\\n

Chris Cotton,\\xa0AutoFix Auto Shop Coaching,\\xa0Chris Cotton Weekly Blitz Podcast. Listen to Chris\\u2019 previous episodes\\xa0HERE

\\nRick White, President and Lead Coach for\\xa0180BIZ, Listen to Rick\\u2019s previous episodes\\xa0HERE.\\n\\nDave Schedin,\\xa0CompuTrek Automotive Management Systems. Dave\\u2019s previous episodes\\xa0HERE\\n

Show Notes:

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  • Watch Full Video
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  • Build Your Labor Rate From The Ground Up Part 1 [THA 276]:\\xa0https://remarkableresults.biz/remarkable-results-radio-podcast/a276/
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  • Where the Money Goes \\u2013 The $100 Lesson [THA 210]: https://remarkableresults.biz/remarkable-results-radio-podcast/a210/
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  • Labor rates should not be set based on competitors (00:02:10)\\xa0The importance of setting labor rates based on the shop\'s own expenses and profitability, rather than comparing them to competitors.
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  • Educating staff about where the money goes in the business (00:03:18)\\xa0The need to teach employees about the various expenses and costs involved in running a shop, to help them understand the labor rates and the owner\'s income.
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  • Fear and mindset issues affecting labor rates and success (00:05:02)\\xa0The fear and mindset issues that can affect labor rates and the overall success of a shop, and the importance of addressing these issues before setting labor rates.
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  • The importance of financials and owner thinking (00:07:46)\\xa0Discussion on the prevalence of shop owners not having up-to-date financial statements and the need for owners to transition from technician thinking to owner thinking.
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  • Raising the Labor Rate (00:15:40)\\xa0Discussion on the importance of raising labor rates and providing value to clients.
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  • Labor Rate and Value (00:17:19)\\xa0Exploration of flipping the conversation from price to value and the curse of knowledge.
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  • Labor as Time vs Value (00:18:05)\\xa0Insights on how labor is often tied to time, but should be based on value and the skills of technicians.
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  • Setting a Higher Standard (00:23:11)\\xa0Discussion about the importance of qualifying customers and setting a higher standard for the shop\'s services.
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  • Firing Customers for Excellence (00:24:03)\\xa0Exploration of the concept of firing customers who compromise the shop\'s level of excellence and...'