Episode 7: Reflections on a 40+ Year Career in Communications with Barb Pellow
Drawing from her more than 40-year career in communications \u2013 including senior roles at IBM, InfoTrends, IKON Office Solutions, Kodak and Xerox \u2013 Barb Pellow shares her experience and wisdom with podcast host Matt Swain on a variety of topics, including the evolution of \u201ctranspromo\u201d (statement-based marketing), the biggest communication challenges facing organizations, and what the future holds in this market.