Episode 5:"Knowing Your Peers through Competitive Benchmarking" with Michael Ellison, president of Corporate Insight
"How do our communications compare to our peers?" This is an all-too-common question that we receive, but it's an important one. Having insights into competitors' strategies can assist with idea generation and building a case for a communication redesign. Matt Swain and Corporate Insight president Michael Ellison discuss the strategic value of monitoring competitors' bills, statements, and other communications.