Episode 4:"Growing Digital Adoption by Embracing Existing Customer Behavior" with Chris Johnson, CEO of Inlet
Companies want their customers to visit their website and download their apps, but research shows that many consumers desire a centralized location to receive and manage their digital communications \xe2\u20ac\u201c much like a mailbox consolidates their print communications. Matt Swain talks with Chris Johnson, CEO at Inlet, about the latest in digital delivery and how both businesses and consumers are benefitting.