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At the end of every year, agents dust off their business plans to hit the ground running in the new year. But a business plan doesn\\u2019t include a strategy for reaching out to and communicating with your tribe - which is just as necessary. That\\u2019s why you also need an annual appreciation plan, and it\\u2019s particularly critical in today\\u2019s market.

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The barriers to cold calling have never been higher, along with the angst against Realtors. Communicating with people we already know is how we grow and get more referrals.

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How do we formulate our appreciation plan? How does it solve so many problems in our businesses? In this episode, we talk about the power of an intentional appreciation plan for your database.

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The litigation and lawsuits have raised some angst against real estate agents. We have to tiptoe around consumers, but we don\\u2019t have to tiptoe around our friends. -Michael Maher\\xa0

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Three Things You\\u2019ll Learn In This Episode\\xa0\\xa0

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-Business plan vs. appreciation plan

What multi-modal approach of communication are we going to use to express our appreciation to the marketplace?\\xa0

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-\\u2018Don\\u2019t talk to strangers\\u2019 is great business advice\\xa0

Instead of focusing on marketing to strangers, why do we need to pour into the people we already know?\\xa0

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-Maximize referrals in advance\\xa0

Can we easily communicate with the different types of people in our database?

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