306 The 3 Cs of Referability 3: Communication Is the Crown Jewel of Referrals
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Character and competence are crucial to success in sales, but they aren\\u2019t the number 1 reason people miss out on referrals. Communication - or a lack thereof, kills more relationships than anything else.
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Whether it\\u2019s a script, or an email - a badly crafted piece of communication can tank a great relationship faster than incompetence can. What are the biggest communication mistakes we make in sales?
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How do we make sure every piece of communication we put out oozes, competence, character and care? In this episode, we\\u2019re diving into the third and final part of the 3 Cs of referability, sharing why communication is so critical to our success.
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The power of events is you always have something to say, and that\\u2019s inviting them to the event or talking about the event you just had. -Michael Maher\\xa0\\xa0
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Three Things You\\u2019ll Learn In This Episode\\xa0\\xa0
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-Phone calls, a lost art
Why do we instantly become more trustworthy by getting on the phone with someone?\\xa0
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-The power of event engagement
Electronic communication isn\\u2019t as relevant as it was before. What matters more today?
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-A database with a pulse\\xa0
Communication is the lifeblood of any good business relationship. How does it breathe life into our connections?
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Episode: 306
Title: The 3 Cs of Referability 3: Communication Is the Crown Jewel of Referrals
Host: Michael J. Maher