123 Daily Dose - Building Trust Equity with EASE with Michael J. Maher and Brandon Tracy
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Episode: 123
Title: Daily Dose - Building Trust Equity with EASE
Host: Michael J. Maher
Guest: Brandon Tracy
Description: What does it take to build trust equity? Our guest today, Brandon Tracy, believes that it can be built with EASE (Engagement, Awareness, Support, and Education). Listen as he dives into these four areas where we also learn:
\\u2022 Look at 2020 as a whole goal; quarantine is just a few months of production
\\u2022 How to use empathy to increase your awareness
\\u2022 Why 10 different agents can do the same \\u201cthings\\u201d yet get dramatically different results
\\u2022 The reason people are afraid of support is the accountability tied to it\\u2026and how to connect
\\u2022 The education that he\\u2019s providing his agents during quarantine
This is an amazing episode that you will listen to again and again. Brandon\\u2019s most loved comment from the live show was to \\u201cFocus on the evidence of your actions\\u2026.that\\u2019s what you need to keep doing!\\u201d
(7L) Referral Strategies and Podcast Topics:
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